Prezzybox launched our Vidibox Video Content Units last year. For those of you who’ve not seen them, the Vidiboxes are basically banners with product videos embedded into them and look a little bit like this - below.

I’m convinced that the Vidiboxes work better than traditional banners for affiliates, so I’ve been meaning to do some analysis for some time now with regards to the success rate (and particularly the conversion rate) of products that have and don’t have demonstration videos, and thus confirm the validity of the Vidiboxes as affiliate content.

For the purposes of this research I’ve looking at 2 products - the original yellow Sun Jar, which has a product video (and a Vidibox) and the Sun Jar - Blue, which doesn’t and looking at how well each one converts.

The results are really interesting. I’ve compared visitors and sales over the last 3 (and a half) months and here’s my findings:

The main point that stands out here is the difference in conversion rate - with the original Sun Jar having an average conversion rate of 3.02% compared to the conversion rate of the blue Sun Jar of 1.27%. To me this is really interesting. The product imagery, product copy and retail price are identical in every way with the two products, apart from one product being blue and the other being yellow. The only differentiating factor is that the yellow Sun Jar has a product video and the blue one doesn’t. It appears at  first glance therefore, that the yellow Sun Jar has a conversion rate of 1.75% greater than the blue one because it has a product video. This fact is backed up by point number 2…

…The second interesting point to note is the product videos appearance on Youtube. You can see that by clicking here. In 9 months we’ve received 15,855 viewings of this product video, that’s an average of 1761 viewings per month. Now, even if only 10% of those viewing the video on Youtube (could be more, could be less - we’ve not tracked the clickthroughs) click through to Prezzybox and then buy the Sun Jar, then at the conversion rate of 3% we will have achieved an extra 48 sales and generate extra revenue to the tune of approximately £950 for literally shooting a product video and putting it on Youtube, all of which is free of charge. Now, obviously this isn’t going to make us our millions but if we repeat the exercise with every product that warrants a product video, the ROI will soon start to add up.

So - although I don’t have any specific figures as to our video content units increasing conversion, it would appear when analysing the actual product page, that conversion is significantly increased. I can only assume therefore that using a Vidibox will increase the CTR from affiliates to merchants and thus increase commission.

I really do advise affiliates to use video content. In the words of Peter Kay, “it’s the future”.

But how should you use the Vidiboxes? Well, that’s entirely up to you. Jason at Loquax, has been really ingenious with them, displaying them all for people to scroll through. You can see Jason’s handy work here or alternatively you can use them in place of traditional banners or content units.

So, in short, I’m really glad that we took the time and effort to produce our Vidibox content units. I’ll be pushing our creative team to do a whole stack more and also be pushing affiliates to use them more frequently.

Till next time. Toodle pip.

TBW

1 Comment »

I’m really honoured to be nominated for the 2nd year running for the Affiliate Manager of the Year. Thanks folks for your votes - you honestly don’t know how appreciated it is. Obviously I’ll be touting for votes now it’s down to the final 6, so in a shameless plug….  

So, the million dollar (well, lira) question is who’s gonna win? Well, I really do feel that this is a six horse race. Graham’s often telling me that he’s a thoroughbred, and my missus has compared me to a stallion on many occasion (in my dreams anyway!!). So, here’s a look at the competitors…

Chris Bishop (formerly of Hotel Chocolat and now of House of Fraser) is a good fella and is really passionate about Affiliate Marketing. Downside? Well, his footballing parlance leaves little to be desired as he’s an ardent Bolton Wanders fan….

Graham of buyagift fame is one of the nicest fellas in Affiliate Marketing. He’s one of the ‘old timers’ in the affiliate sector and really understands the affiliate model. Buyagift also run some cracking competitions for affiliates to win on a regular basis.

Alpha Rooms Dan Morley, again is another smashing chappie and his knowledge and wealth of experience belies his tender years. He also writes a great blog with loads of affiliate insights and thoughts.

Chris Clarkson has literally burst onto the scene with a fantastic Affiliate launch at Sunshine. As an affiliate himself it appears that Chris and the team understand the wants and needs of affiliates and are catering for them accordingly with their exciting new scheme.

There’s also Jasper from Jackpot Joy. Now, I’ve not met Jasper, but a number of people who I respect in the Affiliate Arena say he’s a good chap and a good affiliate manager so that’s good enough for me.

And what about Zak from Prezzybox? Well, he’s devilishly good looking so is sure to get the female vote ;-). No, in all seriousness I think we’re pretty switched on when it comes to affiliates and try to provide all of the latest tools so as to help maximise sales - hence the launch of last years Vidibox Video Content Units, our Affiliate Resource Centre etc.

So there you have it folks. In my opinion six really worthwhile competitors all of whom could win the award. I’ve no idea who will walk away with the accolade, but I’m sure it’s going to be a fun night for all concerned on the 5th June.

And whilst I’m on my soapbox I should also mention some of the people who’ve not made the final six. I’m really impressed with, and hear great things about Naomi from Firebox, so I’m surprised she’s not been nominated. The same goes for Ben from Evans cycles. Do we need to call a Stewards Enquiry?

Toodle pip for now.

TBW.

4 Comments »

Fathers Day is going to be upon us before you know it (June 15th is the big day) so it’s high time we got on with launching our Fathers Day Campaign.

Included in this campaign:

• Commission Increase to 10%
• Brand name bidding Competition. Win a Prezzybox produced branded landing page and exclusive brand name bidding for a month
• Fathers Day creative

First the good news. We’ve raised our commission to 10% to bring us in line with the vast majority of our competitors. So, when you combine this with all of our other great features (vidibox video content units, branded gift vouchers, branded landing pages, data feeds updated daily, creative designed specifically for your site etc) hopefully you’ll see that it makes perfect sense to promote Prezzybox. We’ll review this after Fathers Day and if it’s working well we’ll leave it at 10%.

With all the hulabaloo about May 5th and Google brand name bidding, we thought we’d seize the moment and turn a threat into an opportunity.Normally we don’t allow brand name bidding, but hey, to celebrate fathers day, we’re going to give away a branded landing page and allow someone to bid on our brand name - unopposed by other affiliates - for the whole of July. Pretty neat eh! Entry is really simple - promote Prezzybox using one of our vidiboxes and content units, email me the link and we’ll pick the winner out of the hat on Monday 16th June. Here’s an example of a landing page…

We’ve created a generic voucher code called FATHERS DAY (inventive I know). This will entitle all of your users to £5 off every order over £20. If however you’d like a branded gift voucher and landing page (similar to this one) then please email Ben or myself and we’ll get it sorted for you.

This includes:a) Vidibox Video Content Units Our database of  Our product videos portfolio is growing increasing larger. You can see the full selection here. So - feel free to either use one of our pre-built vidiboxes, or if you’ve got a particular product you would like to promote that we have a video for then let me know and we can custom build a Video Content Unit for you.

 b) Fathers Day Content Units

The design team have put together a number of content units promoting all of our popular Fathers day goodies in a number of different sizes. Here’s a selection.

All of our creative can be found be found on AWIN and POR under the title of Fathers Day and then the relevant name. If anyone struggles to find it, please let me know and I’ll gladly assist.

We’ve loads of great sellers that sold last Fathers Day, and some fantastic new products. Some definite you should be promoting are:

• Gamucci Electronic Cigarette
• Personalised Stig Poster
• Picoo Z Sky Challenger
• Stylophone
• TV B Gone
• Pizza Oven
• Personalised Fathers Day Calendar
• Elvis Presley Bath Robe
• Personalised Football Team History Book
• Hang out Hammock
• 6 in 1 Utilikey Multi Tool
• Antworks
• Talking Dashboard Homer
• Adrenalin and Adventure Activity Selection Box
• 20Q
• Powerball Signature Pro

Also - you can check out our new blog - Prezzybuzz.com - which features all of our latest goodies.

As we’ve increased our commission to 10%, we needed to do something to stop the finance chappies having palpitations. So, we’ve reduced our cookie length to 60 days. I’ve analysed this and the vast majority of our competitors only have a 30 day cookie so we hope 60 days is more than sufficient.That’s all folks. As always, if there’s anything more we can do for you - be it specific creative, voucher code or whatever, then give me a shout.

Toodle pip.

Zak.

No Comments »