Last week I saw a Tweet on Twitter looking for both Brummies and Geordies to help with a project on lastminute.com. Hailing from ‘God’s Country’ as I do and speaking the “Queens English” (Brummagen) I thought, “that’s a project I could get involved with” and duly replied.

After a bit of email chitter chatter I was shown Pronto - a ‘nifty’ new search facility from lastminute.

Not only is this an AMAZING search facility (the technology is brilliant - you really do need to have a play with it) but as it’s a search for local hotels and restaurants the ‘lingo’ can be localised (see below). In short you can change the regional dialect in which you search - just for fun. Instead of saying “hello” you utter the immortal Brummie greeting “Alroight me babbie!”. Hence the reason why they needed the wealth of my Brummie colloquialisms.

As I say, it’s a really impressive search facility and is worth a play with. It’s very intuitive, very quick and very clever. Also - because it’s something that’s a bit different, with all of the regional twangs, I think it’s something which will afford Lastminute a lot of PR too, which is obviously a win win from their perspective!

Well done Lastminute. Very clever indeed!

Toodle pip.

Zak.

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We like to do our bit for charity here at Prezzybox.com - as you can see from our recent Voucher Charity offer.

So, whilst chatting with Alicia from Skimlinks about a charity idea they had which involved the social networking sensation Twitter (I admit it, I’m addicted!!!) it became apparent that Prezzybox would be the perfect partner to run a trial with. The trial would combine a number of things I’m passionate about - namely Prezzybox, innovation and donating to charity (as well as social networking!). Perfectamundo!

Here’s the concept - which I have to say is simple, yet in my opinion genius at the same time - well done Skimlinks!

1. Customer comes to Prezzybox.com

2. Customer buys a goody and then goes through the checkout process as normal

3. Once they have checked out and are on the “Order Confirmed” page they see the following option to ‘chat for charity’ where they can tell their friends about their latest buy. If their friend then goes on to make a purchase Prezzybox will donate 10% of the sale amount to charity.

 4. The customer then clicks either ‘Tweet this’ or ‘Facebook this’. This then automatically populates either a ‘tweet’ or a ‘facebook status update’ which says “Look what I just bought from Prezzybox (link to product). If you buy one 10% of the price will go to charity”.  Here’s an example:

 5. Once they tweet it this will then be viewed by all their followers - which has the obvious benefit for Prezzybox of generating extra sales/brand exposure, but also the additional benefit for the charity of generating donations which they wouldn’t ordinarily get. Everyone’s a winner!

As I say, I think this is a brilliant idea - really innovative - so hats off to the Skimlinks team. You can see why they are getting so many plaudits so early into their inception.

Toodle pip.

TBW

x

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Oh yes, organised by our good buddies @10Yetis, Prezzybox have been featured in every one’s favourite newspaper - the Daily Sport!

The piece is based on some research we conducted on which region purchased the most ”fun gifts”, with the lovable Brummies coming out on top! For the sake of decency a mugshot of ‘yours truly’ has been positioned discretely to hide the woman’s privacy… hold on… personalised nipple tassels - I reckon they’d sell!!

Toodle pip.

TBW

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Next week Prezzybox.com are exhibiting all of the goodies which we feel are going to be the BIG sellers for Christmas 09.

Fancy a seaky peak??

We’re at:

• IPC Media (Blue Fin Building, 110 Southwark Street, London, SE1 0SU) on Wednesday 8th July
• Nat Mags (72 Broadwick Street, London, W1F 9EP)  on Thursday 9th July

You don’t need to make an appointment, simply pop along and see the girls.

I really do think it will be worth while, because we’ve some AWESOME goodies on display which are sure to be big hits this Christmas, so it will really help you get ahead of the rest with regards to building sites and optimising them.

Toodle pip.

TBW

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