July 2010
Monthly Archive
Monthly Archive
Posted by Zak on 22 Jul 2010 | Tagged as: Affiliate Marketing
Today, Prezzybox have announced the decision to leave POR as a network and go exclusively with AWIN. To be honest this has been a really tough decision as we go back a long way with POR and we all get on really well. So, I’d like to just briefly let you know the reasons why we’ve decided to go exclusive with AWIN.
First things first. This is ABSOLUTELY NO REFLECTION ON POR or their performance. I am still a big advocate of them, their technology and their approach and I will happily act as a testimonial for you them going forwards – both on and off the record.
However, the primary reasons for use moving to 1 network are:
1) AWIN have a big account management team - which benefits us massively. A number of our team speak to a number of their team every day. They simply have more resource.
2) Basically - this means they can open a lot more doors to bigger affiliates.
3) Also Julianne has come on board as our Marketing Director and I’m letting her have free reign pretty much. We’ve not done as well as a company as I would have liked and this is maybe down to me running the marketing. So we’re having a change of direction - well - Julianne running it her way and seeing how we get on
So I would publicly like to thank POR for everything they have done for us over the past 8 years. They are a great network, have the right ethics and I genuinely believe they have both the affiliates and merchants best interests at heart. It’s purely a business decision at the end of the day and only time will tell whether it is the right one or not.
I wish Clarke, Graeme and the team every success for the future and hope that we can still enjoy a pint or two at future Affiliate events.