Prezzybox.com Big Christmas Plans
Posted by Zak on 01 Oct 2009 at 05:46 pm | Tagged as: Affiliate Marketing
Ho Ho Ho!
It’s 1st October, the dark nights are drawing in and that can only mean one thing - Christmas is a coming. So, we only thought it right and proper to provide our lovely affiliates with some delightful tools to help them maximise sales over this years festivities.
1) Landing Page Product Generator
Nowadays with the advent of Easy Content Units, AWIN’s Content Widgets and the like, Affiliates can choose exactly what products they wish to promote instead of the products dictated by the merchant. So, we thought we’d take this one step further and allow you to select exactly what products you want to appear on your landing page so as to increase conversion rate with our Landing Page Product Generator.
How you get involved? Simples…
- Email Ben on ben@prezzybox.com and tell him you’d like to customise the products on your landing page. Don’t worry if you don’t already have a landing page - we’ll create one for you giving your users £5 off all orders over £20. You can see an example of one of our landing pages here
- Once we’ve created your login details then you simply need to login on the link provided
- Then you need to select which products you want to appear on the page and enter the product ID’s in the boxes provided
- Press ’save your Settings’ and then log out.
That’s it. As we say - simples. We really do beleive this will help with conversion rate as you can now focus your landing page on exactly the products you are promoting.
Generic Voucher Code
As an extra incentive to use the landing page we’ve created a genric gift voucher which allows users £5 off all orders over £15. Simply use voucher code EARLY-BIRD The voucher is valid till the end of October.
2) Customised Product RSS Feed
We’ve also launched our Customised Product RSS Feeds.
In the months leading up to Christmas we add literally 100’s of products to our site. Keeping track of them all as an affiliate can be the difference between an average Christmas period and a great one.
If you click here then you will find an RSS feed of all of our latest products. Simply add this to your favourite RSS reader and then every time we add or update a product you’ll be the first to know. This will give you a great competitive advantage when it comes to product reviews, listing products or price comparisons.
Customising the RSS Feed
It doesn’t end there though. You can also customise the RSS feed in order to give you your own Personalised TRACKING DEEP LINKS to each product. You can see a step by step guide of how to do this here.
Also, if you want to use products from a specific product category then you can by simply using the following querystring - Prezzybox.com. You can see an example of this here
3) New Site Design which will increase your conversion rate
We’ve teamed up with onsite analytics company 7 Billion People and have recently redesigned Prezzybox in conjunction with their recommendations on how to increase conversin rates. The early signs are that it is showing an improvement in conversion rates. You can see the full article on the relaunch here and why it will help increae your conversion rate, but some of the things we have put in place are:
- Home Page focusing on gifts. We sell gifts so lets tell people this straight away
- Product Page - bigger call to action and direction to the cart when you’ve added an item to it
- Simpler cart/checkout, which we’ve developed to direct the customer to the buying process as seamlessly as possible
All of which we feel will help increase conversion rate over the Christmas period.
4) Creative
Ben and Bianca have been busy beavering away to create lots of lovely creative for this yuletide and have produced the following:
We’ve designed a number of fancy content units in a host of different shapes and sizes. Each content unit incorporates a Christmas feel and a working search bar or gift wizard. All the content units include products which we feel are going to be top sellers this Christmas.
The Gift Wizard is a great of of choosing a gift for someone if you don’t know what you want to buy for a friend. We’ve therefore produced a number of Christmas Gift Wizard content units which you can use on your site. This form of creative is always very popular as it adds a unique feature to your site and allows your users to search for specific items or find the perfect Christmas gift in a hurry!
A video is a great tool for selling products. You can see some research we’ve done on Videos assisting in conversion rate here. So, we’ve produced a number of video content units. You can see a selection of them here
Where to find the creative
All of the creative can be found on both AWIN and POR and is ingeniously entitled Christmas and then what it is (for example Christmas Gift Wizard Search Box). If you struggle to find any of it please contact Ben and he’ll point you in the right direction.
Easy Content Units allows affiliates to create product content units in seconds which look and feel like part of your site. These content units are then updated to ensure correct pricing and availability is shown to your visitors. All of their units are fully customisable to fit in with your site and they’ve even got units, where we keep the products fresh with our current bestsellers. However affiliates can customise them any way they wish. You can see an example of one of the Prezzybox ECU here or check out the print screen below.
Best Selling Products/Hot New Products
I’ve looked at all the stats, bent the ears of our buyers and spoke to Nikki in PR to see what are going to be the best selling products this Christmas. I’ve split it into:
- Hot New Products for Christmas
- Best Sellers this Year
- Stocking Fillers that will fly out
Now, the list is far too big however and would make this post HUGE!! So, I’ve taken the liberty of posting on a different thread. You can see this thread by clicking here
That’s all folks
That’s all for now folks. We’re hoping this Christmas is going to be a cracker so if there’s anything we can help with then please don’t hesitate to contact either Ben (ben @ prezzybox.com email and MSN) or Zak (zak @ prezzybox.com on email and MSN) and our new addition Nikki our PR girl (nicola @ prezzybox.com on email and MSN) or give us a call on 0844 2495 007.
Cheers,
Zak.
