Over the last 3 years Prezzybox have won 5 Awards at the A4U Awards and been shortlisted for 3 others. Without blowing our proverbial trumpets I feel that this is great credit to my team (bear in mind we’ve only got 15 staff in total) and testament to the work that they do. We are very often pitted against MUCH bigger companies and so far have faired really well against them in the Affiliate sphere. But why is this? What do we do a ‘lil’ old Prezzybox that gets us so much credibility? Well…

• We communicate with our affiliates. A lot! I don’t think enough emphasis is put upon communication. We talk to our affiliates - be it over the phone, on messenger, face to face, email, twitter, blog etc on a DAILY basis. Many of them are now my mates and I think regular communication is vitally important.
• We listen. Again - not rocket science but we listen to what they want.
• We then respond. Once they told us what they want - be it a content unit, a banner a product video or whatever - we do it. Quickly.
• We launch promotions EARLY. For us this is a no brainer. Launch your creative early and then more people are likely to use it. I’m sometimes astounded when people launch their promotions only a few days before the actual event itself.
• We think outside the box. A bit of a cliche this one, but we do try to push the boundaries - hence the launch of our vidibox video content units and our page peel creative for example. Basically we think “if we were affiliates what tools would we want to promote Prezzybox” and then do it. Again not rocket science….
• We run decisions by our affiliates. If we’re making a big change to the website or a decision that may impact upon our performance then before we implement it we run it by our affiliates to get their input on it. Not only does this get their ‘buy in’, but it also takes account for their expertise which is obviously really valuable.
• We enjoy it. We genuinely enjoy what we do, and of course enjoy working with our affiliates and we hope that comes through in our communication and tools that we produce. Consequently our affiliate scheme generates a large % of our orders come through our affiliates.

There we go folks. As I say, it’s not rocket science and I’m not professing that we are the best affiliate marketeers ever, but we obviously do something right, so fingers crossed I’ll be doing a similar post next year

Toodle pip.

TBW.