Hi guys,

For the past few months we’ve been redesigning the Prezzybox.com website and we’re now in a position to soft launch it. You can see the new site design by clicking here and I’ve also included a screen grab of it below.

This compares to our old site - see below.

We hope to go live with the new site by the end of August, but if all goes to plan it could be as early as next week!

You like?

We’ve been working with neuro linguistic programmers 7 Billion People and have made a number of changes to the current site which we hope (fingers firmly crossed) will have a positive effect on our conversion rate. Obviously this will be good for all of our affiliate buddies too

I’d be really keen to know your thoughts on the new site - be they good, bad or indifferent so please feel free to comment below or drop me an email on zak @ prezzybox.com.

Toodle pip.

TBW

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Hello folks,

You’ll have to bear with me on this one as I’ve either hit on something that is splendidly simple (yet genius) or I’m talking absolute drivel! I still can’t decide.

Basically whilst researching some ingenious link building campaign (details to appear in a later blog post) I came across a Greek website. Albeit it was all Greek to me, I started to navigate through the site as if it were an English one.

Then it dawned on me (and this is the important bit)….

I could navigate through the site because it was built in a conventional manner using universal signs/imagery. So for example, the add to cart button had a little cart on it. You get the picture.

So, my tip for the day when designing a website is design it in the conventional way so that a foreign person, who speaks no English could navigate through it.

Now, this might sound like codswollap, but think about it for a minute. If your site complies to standard navigation, customer flow etc, then users who are used to navigating through other sites which have a standard navigation will find it easier to use your site. Consequently they should - in theory -  be able to navigate through your site and thus convert much easier.

 I know this might be a little boring and conventional, but look at this in terms of conversion rate. If your conversion rate is currently 2%, where 2 measly people out of every 100 buy from you, then if you increase your conversion rate by a mere 1%, your turnover will increase by a massive 50%!!!

So there we go folks, my tip for the day is design your website so even a foreigner can use it and your conversion rate will increase.

Over and out. Ten ten.

TBW.

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