A4U Awards - get your votes in!

Posted by Zak on 13 May 2009 | Tagged as: Affiliate Marketing

Well folks,

I’ve got to say I’m pretty chuffed at being nominated for the 3rd year running for the Publishers Choice of Affiliate Manager. I’ve got to say I feel a little bit like a cheat as Ben and Bianca (our designers come techies come marketing legends) do the bulk of all of the clever stuff - I’m just the chappie who chats to affiliates a lot and make sure things which are meant to happen, happen! OK - that’s not strictly true but you know what I mean…

So - I hope you’re going to visit the awards and vote (click here), but who you going to vote for???

Well, that’s the big question.

I’ve got to say that I’m up against some really top people in my category and feel pretty honoured to get to the final 4. Last years winner Chris Clarkson of Sunshine fame runs a great affiliate campaign, whilst I’m a big fan of Naomi at Firebox. I know Naomi is responsible for a lot of their marketing and we all know what a good job they (she) does. Making up the quintet is Joshna of Red Letter Days. I’m big buddies with Graham of Buyagift, so feel a bit of a turncoat writing this (hey - he’s voting for Naomi so I’m only repaying the favour!! ;-)), but Red Letter Days are getting a lot of exposure in the affiliate sphere so Joshna must be doing a good job.

So, there we go folks. Get yourselves along to the Affiliate Awards, get your votes in and then I’ll see you for a knees up on the 2nd of June.

Toodle Pip.

TBW.  

 

 

What’s ‘VAT’ all about?

Posted by Zak on 26 Nov 2008 | Tagged as: PB.HQ mutterings

Unless you’ve been walking round with a slanket draped over your bonce, you’ll no doubt have had numerous conversations about Alistair Darlings ‘VAT announcement’ and how retailers are going to proceed.

Personally I’ve spoken to lots of merchants over the last 3/4 days and very few of them have a firm idea of how they are going to progress. But why is this causing so much trouble? Surely it’s just a case of taking 2.5% off your retail price. Well it’s not that simple. Why? I’ll tell you…

1) Normally we have prices at nice price points (for example £9.95). If we have to take the 2.5% VAT off then we’ll lose all of our nice price points and have weird price points like £9.71. This will look messy.

2) Prices may have already been rounded down anyway. Historically when we’ve been setting the retail price at Prezzybox we’ve ensured that we meet these nice price points. For example - when calculating the retail price of a product our calculations might say it should be £10.23. However as this is not a nice price point we’ll round the price down to £9.95. So if we take a further 2.5% off this we’re getting hit even harder.

3) RRP. Ordinarily if a product has an RRP of £X then we very often sell the product at less than £X because market forces dictate that we need to.

4) The strength of the pound. Recently the pound has been taking a hammering - especially against the dollar/euro. Consequently a lot of our suppliers have put our cost prices up. Because we’ve tried to maintain the nice price points (eg £9.95) we’ve actually been making less margin than we normally would.

5) Technical Issues. Changing the prices isn’t a problem for us at Prezzybox as it just means writing a simple script to change the prices. However, some merchants don’t have these capabilities and it will mean changing the prices manually. Not much fun if you’ve got 1000’s of products.

6) Point of Sale Material. Merchants who have high street presence will also have POS printed and possibly catalogues/brochures. What do these merchant do? Replicate everything at cost to themselves?

You see what I mean? It’s not just a matter of taking 2.5% off your retail price - there’s much more to consider. As of yet (and I know we’re not the only merchants in this scenario) I’ve no idea what we’re going to do here at Prezzybox. Part of me thinks we should deduct 2.5% from every retail price as this is the fair thing to do and is what the public will expect, whilst another part of me thinks we should just keep our retail prices as they are and reduce the VAT accordingly and thus in effect make an extra 2.5% on every order.

Answers on a post card folks!!!

Toodle pip.

Zak.

Win loads of stuff with Prezzybox (and help out our buddies at Car Rentals)!

Posted by Zak on 15 Aug 2008 | Tagged as: General Marketing

OK folks, this is purely a promotional post. So, if you’re looking for some words of wisdom or something insightful, then I’m sorry but you’re gonna be a tad disappointed.

So, what can you win?

Prize 1 - Win a 5* Holiday to Tunisia  with Prezzybox.

Tunisia Competition

We’ve teamed up with our good buddies at The Co-operative Travel to give away a 5* holiday to Tunisia. Pretty neat hey! All you need to do to enter is click on this link and answer the pretty easy question.

Prize 2 - Win Prezzybox vouchers by answering this quick survey.

 We’ve teamed up with some more buddies - Carrentals.co.uk to offer some Prezzybox.com vouchers. All you need do is fill in this brief survey and Dougs your uncle, you’ll be entered into the draw to win some vouchers.

Good luck and toodle pip!

TBW.

 

Why should Affiliates use our Vidiboxes instead of traditional banners?

Posted by Zak on 20 May 2008 | Tagged as: Affiliate Marketing

Prezzybox launched our Vidibox Video Content Units last year. For those of you who’ve not seen them, the Vidiboxes are basically banners with product videos embedded into them and look a little bit like this - below.

Vidibox examples

I’m convinced that the Vidiboxes work better than traditional banners for affiliates, so I’ve been meaning to do some analysis for some time now with regards to the success rate (and particularly the conversion rate) of products that have and don’t have demonstration videos, and thus confirm the validity of the Vidiboxes as affiliate content.

For the purposes of this research I’ve looking at 2 products - the original yellow Sun Jar, which has a product video (and a Vidibox) and the Sun Jar - Blue, which doesn’t and looking at how well each one converts.

The results are really interesting. I’ve compared visitors and sales over the last 3 (and a half) months and here’s my findings:

Month

Sun Jar  conv

Sun Jar Blue conv

Feb

2.09%

1.19%

Mar

4.42%

1.26%

April

2.95%

1.41%

May

2.63%

1.23%

Average

3.02%

1.27%

The main point that stands out here is the difference in conversion rate - with the original Sun Jar having an average conversion rate of 3.02% compared to the conversion rate of the blue Sun Jar of 1.27%. To me this is really interesting. The product imagery, product copy and retail price are identical in every way with the two products, apart from one product being blue and the other being yellow. The only differentiating factor is that the yellow Sun Jar has a product video and the blue one doesn’t. It appears at  first glance therefore, that the yellow Sun Jar has a conversion rate of 1.75% greater than the blue one because it has a product video. This fact is backed up by point number 2…

…The second interesting point to note is the product videos appearance on Youtube. You can see that by clicking here. In 9 months we’ve received 15,855 viewings of this product video, that’s an average of 1761 viewings per month. Now, even if only 10% of those viewing the video on Youtube (could be more, could be less - we’ve not tracked the clickthroughs) click through to Prezzybox and then buy the Sun Jar, then at the conversion rate of 3% we will have achieved an extra 48 sales and generate extra revenue to the tune of approximately £950 for literally shooting a product video and putting it on Youtube, all of which is free of charge. Now, obviously this isn’t going to make us our millions but if we repeat the exercise with every product that warrants a product video, the ROI will soon start to add up.

So - although I don’t have any specific figures as to our video content units increasing conversion, it would appear when analysing the actual product page, that conversion is significantly increased. I can only assume therefore that using a Vidibox will increase the CTR from affiliates to merchants and thus increase commission.

I really do advise affiliates to use video content. In the words of Peter Kay, “it’s the future”.

But how should you use the Vidiboxes? Well, that’s entirely up to you. Jason at Loquax, has been really ingenious with them, displaying them all for people to scroll through. You can see Jason’s handy work here or alternatively you can use them in place of traditional banners or content units.

So, in short, I’m really glad that we took the time and effort to produce our Vidibox content units. I’ll be pushing our creative team to do a whole stack more and also be pushing affiliates to use them more frequently.

Till next time. Toodle pip.

TBW

Who’s the best Affiliate Manager of 2008?

Posted by Zak on 08 May 2008 | Tagged as: Affiliate Marketing

I’m really honoured to be nominated for the 2nd year running for the Affiliate Manager of the Year. Thanks folks for your votes - you honestly don’t know how appreciated it is. Obviously I’ll be touting for votes now it’s down to the final 6, so in a shameless plug….  

Vote for me

So, the million dollar (well, lira) question is who’s gonna win? Well, I really do feel that this is a six horse race. Graham’s often telling me that he’s a thoroughbred, and my missus has compared me to a stallion on many occasion (in my dreams anyway!!). So, here’s a look at the competitors…

Chris Bishop (formerly of Hotel Chocolat and now of House of Fraser) is a good fella and is really passionate about Affiliate Marketing. Downside? Well, his footballing parlance leaves little to be desired as he’s an ardent Bolton Wanders fan….

Graham of buyagift fame is one of the nicest fellas in Affiliate Marketing. He’s one of the ‘old timers’ in the affiliate sector and really understands the affiliate model. Buyagift also run some cracking competitions for affiliates to win on a regular basis.

Alpha Rooms Dan Morley, again is another smashing chappie and his knowledge and wealth of experience belies his tender years. He also writes a great blog with loads of affiliate insights and thoughts.

Chris Clarkson has literally burst onto the scene with a fantastic Affiliate launch at Sunshine. As an affiliate himself it appears that Chris and the team understand the wants and needs of affiliates and are catering for them accordingly with their exciting new scheme.

There’s also Jasper from Jackpot Joy. Now, I’ve not met Jasper, but a number of people who I respect in the Affiliate Arena say he’s a good chap and a good affiliate manager so that’s good enough for me.

And what about Zak from Prezzybox? Well, he’s devilishly good looking so is sure to get the female vote ;-). No, in all seriousness I think we’re pretty switched on when it comes to affiliates and try to provide all of the latest tools so as to help maximise sales - hence the launch of last years Vidibox Video Content Units, our Affiliate Resource Centre etc.

So there you have it folks. In my opinion six really worthwhile competitors all of whom could win the award. I’ve no idea who will walk away with the accolade, but I’m sure it’s going to be a fun night for all concerned on the 5th June.

And whilst I’m on my soapbox I should also mention some of the people who’ve not made the final six. I’m really impressed with, and hear great things about Naomi from Firebox, so I’m surprised she’s not been nominated. The same goes for Ben from Evans cycles. Do we need to call a Stewards Enquiry?

Toodle pip for now.

TBW.

Penalty Charge Notice - My letter to the council

Posted by Zak on 28 Mar 2008 | Tagged as: General chit chat

Do you think I’ll get off?

Further a telephone conversation with one of your representatives I’m writing with regards to Penalty Charge Notice BM40473618.

Last Saturday I parked my Car at Aston Villa Football Club to watch the aforementioned Club in a lack luster performance against Sunderland AFC. At this point I feel it is pertinent to point out  that Sunderland have won an impressive zero away games all season and are competing with Birmingham City in a relegation dog fight to maintain survival in the Premier Division. I wish them well. I also feel at this early stage in my correspondence it makes sense to point out that my automobile was parked on a grass verge along with at least 100 other miserable supporters whom – like me – I would suggest part their car in the same vicinity on a regular basis.

I returned to my car after what was a pitiful performance by the Claret and Blue boys in a dreary, nah, shambolic defeat against who are ordinarily one of the leagues whipping boys. Not only was it the coldest day on record for the year – I had to bring out the emergency spare socks - but it was also bucketing it down. You can imagine my joy. I also took my nephew to his second ever game (the first being a 0-0 bore draw with the usually entertaining Liverpool) so wasn’t in the most jovial of moods. In fact I see my nephew as a jinx on Villa’s performances and he’ll need top seriously buck his ideas up if he is to join me on my travels to Aston B6 for future games. However, I digress.

To my absolute delight on arriving back at my automobile (note the irony) I found a parking ticket had been delicately placed on my car. Imagine my initial surprise at receiving such a fine – especially when you consider I, along with at least 100 other Villa fans – or should they now be called “Financial Contributors to Birmingham’s Highways Department” – have parked on the same piece of grass for approximately the last 6 years (or to be more precise, 114 games, or 10,260 minutes – plus drinking time).

My initial surmising were that this was either a hoax, or had been placed on my motor vehicle by some Villa despising Bobby from the Blue half of the City. I quickly dismissed this line of thought as a) Police Officers are stood opposite my parking space every week and therefore have failed to “nab” me for the previous 10,170 minutes and b) it’s highly unlikely that a member of Her Majesty’s Police Force – whom I assume need to establish a certain level of IQ and integrity – support the driveling low life’s from Small Heath. Further investigation was therefore required. 

So, on this course of further investigation, it transpired that I had been issued with the ticket as my car was “Stopped on a Red Route” (46N Stopped where prohibited). Now, forgive me for being cynical, but I do believe that a grass verge situated at a 45 degree angle, separated from the road by a 5 ft wide pavement does not constitute any route – be it Red or otherwise.

I therefore took it upon myself to speak to one of your representative in person at the Council Offices to see if I could a) clarify which of the particular blades of grass I had parked on constituted a red route, and b) manage to appeal to their better nature and erase the Penalty Charge. After several minutes being kept on hold and being notified in a dulcet Brummy tone that “my call is important” and “we are experiencing a high level of traffic” (who knows – maybe it was the veritable cornucopia of Villa fans who had been suckered - I mean – penalized) I was informed that I’d need to contact an alternative number. Smashing.

After round two of the telephone waiting game, I managed to speak to a nice Gentleman whom – although empathizing – informed me that parking on a grass verge, no matter how far from the road, was still classed as a Red Route. When asked why I’d not be penalized for parking there for the previous 2190 days, he surmised that “maybe some of the local residents may have complained”. Now, again forgive me for being a cynic, and I apologise if you are not familiar with Aston Hall Road, Aston, but I don’t feel that the illegal occupants of the derelict houses on the road a) really give a rats behind whether I park on the grass verge or not and b) being tenants of the “non paying kind” (I think you get my drift) aren’t really in any position to be complaining about activities of the illegal type. The words kettle and pot and black would spring to mind. 

I am therefore writing to your good selves to lodge my appeal against this Penalty Charge Notice and to argue, nah insist, that you quash the notice on the grounds that not only is it unfair, it is completely unfounded, as I was parked further than 10 foot from the road.

If however, I am found to be in breach of the regulations and am forced to pay the fine and  – as your telephone operative pointed out – the grass verge is actually classed as being part of the  ‘red route’ does that mean I can drive along it futuristically? If this is the case then can you please clarify this in writing as that will save me a great deal of time traveling to work in the future as I’ll be legitimately able to travel to work on the special designated “grass verge red routes” and off-road it whilst other those other ‘suckers’ wait on the highway.

Thank you for your time. I look forward to receiving your decision.

Kind regards,
Zak Edwards. 

Affiliate Marketing is Easy - there’s no excuse to fluff it!

Posted by Zak on 11 Mar 2008 | Tagged as: Affiliate Marketing

Hello folks,

There’s been a lot written of late about how some merchants (including some MASSIVE ones) seem to make an absolute pigs ear of Affiliate Marketing. Now, I’m not an Affiliate Guru - far from it - but Prezzybox always seem to do OK within the Affiliate Marketing arena. Why? Coz it’s not chuffin rocket science that’s why!!!

So, with it not being rocket science, here’s some basic tips which we adhere to which seem to work pretty well for us…

  1. Provide Affiliates with all the tools/information/data they require to sell your products.
  2. Do this early - not like the competitor of ours who sent out their Fathers Day creative on the Friday before Fathers day.
  3. Pay people for stuff they deserve. If the Affiliate has driven a sale or lead to your site then they deserve some credit for it , right. So for example when somebody purchased 50 hammocks on Prezzybox through an affiliate link we were happy to pay the affiliate £500 commission.
  4. Don’t do stooopid things which would be annoying if they happened to you. Reducing Commission/not paying commission during key selling periods on key lines/leakage on your site are all no-no’s. Affiliates are like elephants. They have lllloooonnnngggg memories.
  5. Work with your affiliates. It’s an ‘us and us’ situation, NOT an ‘us and them’ scenario. I’ve heard sooooo many merchants (and affiliates) berating the other side.
  6. Own up to your mistakes. If you’ve made a cock up, own up to it. Affiliates are humans too you know (even if some of them don’t look it!). Tell them if you’ve made a mistake and work through it with them. Honesty is the best policy.

I reckon that’s about it. 6 easy steps to running a half decent Affiliate programme.

One other thing. If you are looking to close your affiliate programme then do it honourably. Tell affiliates that your programme is closing in X days (making sure X is longer than 3 nanoseconds!!) so they can manage the changeover. I can understand ‘in principle’ why some big companies - who have to answer to a big board of Directors/Shareholders - close their programme, but surely it can be done with a modicum of professionalism.

Anyhoo. until next time…

TBW

Hello, Good evening and welcome

Posted by Zak on 18 Feb 2008 | Tagged as: Affiliate Marketing

Hello folks,

I’ve been meaning to do a personal blog for chuffin ages and thankfully (with a LOT of help from Bianca, Tony and Craig) I’ve now done it. Hurrah for father.

I’ve been doing posts for quite a while now on Prezzyblog.com, but that’s for every man and his dog to read - including our much loved customers - so I have to maintain a modicum of decency. The Bearded Warrior on the other hand is my own personal marketing blog, so basically anything goes…

Look forward to blogging with you.

Ten ten. Over and out.

Zak.