Hello folks,

You’ll have to bear with me on this one as I’ve either hit on something that is splendidly simple (yet genius) or I’m talking absolute drivel! I still can’t decide.

Basically whilst researching some ingenious link building campaign (details to appear in a later blog post) I came across a Greek website. Albeit it was all Greek to me, I started to navigate through the site as if it were an English one.

Then it dawned on me (and this is the important bit)….

I could navigate through the site because it was built in a conventional manner using universal signs/imagery. So for example, the add to cart button had a little cart on it. You get the picture.

So, my tip for the day when designing a website is design it in the conventional way so that a foreign person, who speaks no English could navigate through it.

Now, this might sound like codswollap, but think about it for a minute. If your site complies to standard navigation, customer flow etc, then users who are used to navigating through other sites which have a standard navigation will find it easier to use your site. Consequently they should - in theory -  be able to navigate through your site and thus convert much easier.

 I know this might be a little boring and conventional, but look at this in terms of conversion rate. If your conversion rate is currently 2%, where 2 measly people out of every 100 buy from you, then if you increase your conversion rate by a mere 1%, your turnover will increase by a massive 50%!!!

So there we go folks, my tip for the day is design your website so even a foreigner can use it and your conversion rate will increase.

Over and out. Ten ten.

TBW.

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